I was first introduced to Boxpark by another client – Donna lambert of Lamb To Slaughter... Retail legend and Boxfresh founder Roger Wade was planning a radical new retail concept. And I was to write the launch brochure and press releases. Exciting stuff. Boxpark Shoreditch, the world's first pop-up mall, was launched in August 2011.
I'm pleased to say that every time Roger's opened a new Boxpark he's called me for the words... For Croydon and for Wembley as you can see from the excerpts below...